Biz Mashinani

Building Dignified Livelihoods for Rural Youth

A collaborative program enabling young people to access meaningful work and build sustainable digital livelihoods in rural Kenya

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What is Biz Mashinani

Free Training. Real Skills. Real Income. Your Future.

Biz Mashinani is a 15-month collaborative program designed to empower financially disadvantaged young people to build sustainable digital livelihoods. The program recognizes that young people have potential, ideas, and the capability to create meaningful work. We work with you, not for you, to develop the skills, connections, and confidence needed to access dignified and fulfilling work.

The program is part of the Mastercard Foundation's Young Africa Works strategy, which aims to enable 30 million young Africans, particularly women, to access dignified and fulfilling work by 2030. Biz Mashinani is implemented by EldoHub in partnership with the Mastercard Foundation across four counties in Kenya's rural areas.

Program Duration:

15 months total, structured into: • 4 months foundation building
• 8 months skill development
• 3 months launch and growth

Program Cost:

Completely free. We believe in accessibility. There are no application fees, no training fees, and absolutely no hidden costs.

Program Location:

Currently serving youth across Nandi, Uasin Gishu, Trans Nzoia, and West Pokot counties.

Who can join Biz Mashinani

Biz Mashinani welcomes young people aged 18-35 who are ready to build meaningful livelihoods.

01

Young Women (18-35 Years)

Young women face specific barriers to economic opportunity, limited access to finance, technology gaps, market access challenges, and often, the burden of unpaid care work. Biz Mashinani provides targeted support for young women to build confidence, develop skills, and access markets. We recognize that young women are economic leaders, and we support their leadership.

02

Young Men (18-35 Years)

Biz Mashinani supports young men in developing skills, building businesses, and becoming leaders in their communities. We recognize that young men have a role to play in supporting gender equality and inclusive economic growth.

03

Youth with Disabilities (18-35 Years)

People with disabilities face systemic barriers to employment and entrepreneurship, not because of their disability, but because systems are not designed with accessibility in mind. Biz Mashinani is designed with accessibility at its core. We provide all the support needed for you to thrive. Your disability does not define your ability to work, earn, and lead.

04

Financially Disadvantaged Youth

The program prioritizes young people facing financial hardship, those struggling to find work, those from low-income families, those without access to quality education or training, and those from marginalized communities. We recognize that financial barriers are systemic, not personal, and we provide support to address them.

05

Marginalized Youth

The program welcomes young people from marginalized communities in rural areas, pastoral communities, minority ethnic groups, and others facing systemic barriers. We recognize that marginalization is structural, and we work to create systems that work for everyone.

Who Should Apply?

Biz Mashinani welcomes young people aged 18–35 who are ready to build meaningful livelihoods. We prioritize those from rural communities ready to embrace digital and agricultural opportunities.

Aged 18–35 years old
Ready to build a livelihood
Determined & Hardworking
Digital/Agri Interest
Start Your Application

1000+

Young People Trained

1000+

Women-led MSMEs Supported

300+

Community Enterprises Strengthened

4

Kenyan Counties

Information Session Details