Biz Mashinani is a 15-month collaborative program designed to empower financially disadvantaged young people to build sustainable digital livelihoods. The program recognizes that young people have potential, ideas, and the capability to create meaningful work. We work with you, not for you, to develop the skills, connections, and confidence needed to access dignified and fulfilling work.
The program is part of the Mastercard Foundation's Young Africa Works strategy, which aims to enable 30 million young Africans, particularly women, to access dignified and fulfilling work by 2030. Biz Mashinani is implemented by EldoHub in partnership with the Mastercard Foundation across four counties in Kenya's rural areas.
15 months total, structured into:
• 4 months foundation building
• 8 months skill development
• 3 months launch and growth
Completely free. We believe in accessibility. There are no application fees, no training fees, and absolutely no hidden costs.
Currently serving youth across Nandi, Uasin Gishu, Trans Nzoia, and West Pokot counties.
Biz Mashinani welcomes young people aged 18-35 who are ready to build meaningful livelihoods.
Young women face specific barriers to economic opportunity, limited access to finance, technology gaps, market access challenges, and often, the burden of unpaid care work. Biz Mashinani provides targeted support for young women to build confidence, develop skills, and access markets. We recognize that young women are economic leaders, and we support their leadership.
Biz Mashinani supports young men in developing skills, building businesses, and becoming leaders in their communities. We recognize that young men have a role to play in supporting gender equality and inclusive economic growth.
People with disabilities face systemic barriers to employment and entrepreneurship, not because of their disability, but because systems are not designed with accessibility in mind. Biz Mashinani is designed with accessibility at its core. We provide all the support needed for you to thrive. Your disability does not define your ability to work, earn, and lead.
The program prioritizes young people facing financial hardship, those struggling to find work, those from low-income families, those without access to quality education or training, and those from marginalized communities. We recognize that financial barriers are systemic, not personal, and we provide support to address them.
The program welcomes young people from marginalized communities in rural areas, pastoral communities, minority ethnic groups, and others facing systemic barriers. We recognize that marginalization is structural, and we work to create systems that work for everyone.
Young People Trained
Women-led MSMEs Supported
Community Enterprises Strengthened
Kenyan Counties