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About Us

What is Biz Mashinani?

Biz Mashinani is a 15-month collaborative program designed to empower financially disadvantaged young people to build sustainable digital livelihoods. The program recognizes that young people have potential, ideas, and the capability to create meaningful work. We work with you, not for you, to develop the skills, connections, and confidence needed to access dignified and fulfilling work.

The program is part of the Mastercard Foundation's Young Africa Works strategy, which aims to enable 30 million young Africans, particularly women, to access dignified and fulfilling work by 2030. Biz Mashinani is implemented by EldoHub in partnership with the Mastercard Foundation across four counties in Kenya's rural areas.

Program Partners

Mastercard Foundation

Through the Young Africa Works Strategy, the Foundation aims to enable 30 million young people in Africa to access dignified work by 2030. Their commitment to safeguarding ensures a safe environment for all participants.

EldoHub

As the primary implementing partner, EldoHub leverages its expertise in digital innovation and community engagement to bridge the skills gap for rural youth in Kenya.

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DigiBiz Mashinani Project

Our Mission & Strategic Goals

We aim to relieve poverty by increasing the employability of financially disadvantaged young women and men within Kenya's digital and creative sectors. By providing mentorship, coaching, and job placement, we enhance the income-earning potential of marginalized communities.

01

Digital Inclusion

Changing societal perceptions to meaningfully involve women in marginalized communities in the digital economy.

02

Ecosystem Growth

Enhancing a gender-sensitive entrepreneurial ecosystem to help grassroots start-ups thrive and grow.

03

Sustainable Livelihoods

Equipping 1,000 youth with soft, creative, and technical skills to launch sustainable businesses.

04

Market Access

Increasing visibility, productivity, and competitiveness for youth-owned businesses in the global market.

Empowered Youth
Ready to build your future?

Free Training. Real Skills.
Real Income. Your Future.

Find an Info Session Near You

Program Duration:

15 months total, structured into: • 4 months foundation building
• 8 months skill development
• 3 months launch and growth

Program Cost:

Completely free. We believe in accessibility. There are no application fees, no training fees, and absolutely no hidden costs.

Program Location:

Currently serving youth across Nandi, Uasin Gishu, Trans Nzoia, and West Pokot counties.